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About Me

Meet Amber


Throughout my career, I have honed my ability to conceptualize and unite various sports constructs, which has been further strengthened by my experiences working with notable figures such as 49ers Offensive Tackle Trent Williams during Super Bowl LIV, as well as with The Big 10 and The Big 12. These opportunities have not only optimized my project management skills but have also instilled in me the importance of delivering high-quality content under immense pressure and strict deadlines. 

As the social media intern at ESPN, my role has been pivotal in shaping and distributing engaging content for sports enthusiasts across a myriad of platforms including TikTok, Instagram, Snapchat, and Facebook. By adhering to ESPN Social standards, I've ensured that our content maintains integrity and follows news and reporting guidelines. Operating within the fast-paced live window, I've honed my ability to swiftly produce compelling content. Moreover, I've been instrumental in brainstorming and implementing innovative strategies to boost account engagement and expand our reach. Collaborating closely with colleagues, I've contributed to crafting captivating social content tailored to each platform's unique audience. Leveraging social data analytics, I've consistently informed our content decisions, enabling us to optimize performance and effectively connect with our audience.


My role as a Creative Content GA at Texas Christian University's Athletics Department has equipped me with hands-on experience in producing in-game video board content, video editing, and social media content creation. I have successfully engaged diverse audiences, both within and outside the university community, to enhance their experience and increase engagement. 


In my current position as a Content Writer at Texas Christian University's Neeley School of Business, I have consistently promoted events using professionally designed graphics, managed daily social media posts, and created content tailored to student programs and sponsorships. My ability to write compelling articles and social media copies has contributed to the success of various student initiatives. 


As a Marketing Intern at the Dallas Sports Commission, I gained valuable experience in content creation for social media, website management, and real-time event coverage. My efforts were instrumental in promoting the Commission's events, increasing community awareness, and improving attendance through strategic social media marketing. 


During my tenure as a Digital Media and Marketing Intern at Lonestar Sports and Social Club, I played a pivotal role in developing and implementing target market strategies, managing social media ad campaigns, and improving video and photo contributions. I also used email marketing platforms to engage with the organization's audience effectively. 


My experience as an Editor and reporter Intern at D Magazine involved researching, writing articles, and managing deadlines, demonstrating exceptional time-management skills while juggling multiple projects. I am adept at using various software systems and tools to streamline tasks and enhance productivity. 


In my previous role as a Communications Coordinator at Dallas Auto Recycling, I collected data, developed reports, and supported content creation. I also assisted in HR-related tasks and administrative functions, showcasing my organizational and multitasking abilities. 


My education includes a degree in Integrated Studies/Journalism from the University of North Texas, where I served as the floor director for Mean Green Football on NTTV and was an active member of the National Association of Black Journalists. I am currently pursuing a degree in Strategic Communications at Texas Christian University, where I hold the position of Director of PR for the TCU Association of Black Journalists. 

With my time in sports, working major events around the world, and the knowledge I’ve gained during my studies, I have gained the experience necessary in executing successful journalism and communication strategies. I am qualified to contribute to the responsibilities and duties required in a major media industry.

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